Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of enthusiastic watch engineers led by Elmar Mock and Jacques Müller. The engineers of Swatch designed the case back of the watch as a movement main plate (platine). This concept led to the thinnest watch in the world—the Delirium, which debuted in 1979.
Today there are five families under the swatch brand: Swatch Originals, Swatch Irony, Swatch Skin, Swatch Beat and Swatch Bijoux.
Some affordable Swatch Watches
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