Bulgari is an Italian jeweler and luxury goods retailer of Greek descent, which has been owned by the French firm LVMH since October 2011. The trademark is usually written BVLGARI in the classical Latin alphabet (where V = English U), and is derived from the surname of the company's Greek founder, Sotirios Voulgaris (Greek: Σωτήριος Βούλγαρης, Italian: Sotirio Bulgari, 1857–1932). Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels.
The company's Swiss subsidiary, Bulgari Time S.A., is responsible for Bulgari watch production. Bulgari has started developing its own calibers and parts, including highly complicated mechanisms and basic calibers. The Bulgari watch collection comprises the following lines: Bulgari-Bulgari, Sotirio-Bulgari, Assioma, Astrale, B.Zero1, Daniel Roth, Rettangolo, Ergon, Gérald Genta, Serpenti and Diagono.
At BaselWorld 2006, Bulgari unveiled the complicated Assioma Multi Complication watch, equipped with tourbillon, perpetual calendar and second time zone.
Some affordable Bulgari Watches
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