Blancpain SA designs, manufactures, distributes and sells luxury watches. Founded in 1735 by Jehan-Jaques Blancpain, Blancpain is headquartered in Biel, Switzerland and is now a wholly owned subsidiary of the Swatch Group.
According to their commercial slogans, the company has never produced quartz watches in the past and has stated in its advertisements that it never will, nor have they ever produced watches with digital displays. In comparison to a large watch maker like Rolex, which makes about 2,000 watches a day, Blancpain produces fewer than 10,000 watches a year. Each watch is made by a single watchmaker.
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